Stefan Sagmeister: The Happy Show
Opening at the Design Exchange
January 9th - March 3rd 2013
Internationally renowned Graphic Designer Stefan Sagmeister is as celebrated for his commercial work for brands like LEVI's or his album covers for The Rolling Stones and Talking Heads as he is for his provocative public art installations.
The Happy Show offers visitors the experience of walking into the designer's mind as he attempts to increase his happiness via meditation, cognitive therapy, and mood-altering pharmaceuticals. "I am usually rather bored with definitions," Sagmeister says. "Happiness, however, is just such a big subject that it might be worth a try to pin it down." Centered around the designers's ten-year exploration of happiness, this exhibition presents typographic investigations of a series of maxims, or rules to live by, originally culled from Sagmeister's diary, manifested in a variety of imaginative and interactive forms.
Stefan Sagmeister The Happy Show is organized by the Institute of Contemporary Art, University of Pennsylvania, and curated by ICA's former Daniel W. Deitrich, II Director Claudia Gould.
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